Unlock the Power of Xperience by Kentico

Let’s face it—managing digital experiences in today’s world is no small feat. 

Between customer expectations, multi-channel marketing, and the need for seamless user experiences, things can get overwhelming fast.

That’s where Xperience by Kentico comes into play. 

Think of it as your one-stop solution for delivering personalized, data-driven experiences that keep your customers coming back for more. 

Whether you're juggling content management, eCommerce, or digital marketing, this platform has your back.

But how does it differ from the older Kentico Xperience? 

And more importantly, why should you consider switching or starting fresh with Xperience by Kentico? 

We’re about to dive into everything you need to know.

What is Xperience by Kentico?

Imagine having a tool that does it all—manages your website content, automates your marketing efforts, and delivers a personalized experience for every single user. 

Sounds like a dream, right? 

Well, that's exactly what Xperience by Kentico is designed to do.

At its heart, Xperience by Kentico is a powerful Digital Experience Platform (DXP). 

Whether you're running a small business or a large enterprise, it brings together content management, marketing automation, and even eCommerce, all in one place. 

No more hopping between multiple tools or struggling to connect the dots. Everything you need to deliver a seamless digital experience is at your fingertips.

One of the coolest features? AI-driven personalization.

Ever wanted to show the right content to the right people at the right time? Xperience by Kentico helps you do just that. 

It learns from your users' behavior and tailors the experience based on their preferences. It’s like having a crystal ball—without the guesswork.

And let’s not forget about its cloud-based architecture.

You get the flexibility to scale up as your business grows, and the peace of mind knowing your platform is always up-to-date, with new features and improvements rolling out automatically.

With Xperience by Kentico, you can finally manage all your digital needs in one unified platform. Now, isn't that a load off your shoulders?

Key Features of Xperience by Kentico

So, what makes Xperience by Kentico stand out in the crowd?

Let's break it down with some of its standout features—ones that could turn your digital strategy from good to extraordinary.

1. Cloud-Based Flexibility

   Cloud-first is the future, and Xperience by Kentico knows it. With its cloud-based architecture, you can scale up as your business grows—no extra hardware or headaches. Everything’s managed in the cloud, so you’re always on the latest version with zero downtime. Think of it as a platform that grows with you, not against you.

2. AI-Driven Personalization

   Remember that moment when a website seemed to know exactly what you were looking for? That’s the magic of AI-driven personalization. With Xperience, you can serve up personalized content to every user, ensuring each visitor feels like the platform was designed just for them. It’s the digital equivalent of rolling out the red carpet for your customers.

3. Headless CMS Capabilities

   Flexibility is key, and with headless CMS capabilities, you can deliver content across various channels without breaking a sweat. Websites, mobile apps, even smart devices—Xperience by Kentico handles it all, letting you deliver a consistent experience wherever your audience is.

4. Unified Marketing and Content Management

   Say goodbye to bouncing between different platforms. With Xperience by Kentico, your marketing and content management are unified in one system. No more patching things together—everything flows smoothly, from content creation to campaign execution.

5. Omnichannel Marketing

   Customers today don’t stick to just one channel. They move between web, mobile, email, and social media seamlessly. With omnichannel marketing, Xperience by Kentico helps you keep up. You can deliver targeted messages wherever your users are and track performance across all platforms.

6. Advanced Analytics and Reporting

   Want to make smarter decisions? Advanced analytics give you deep insights into customer behavior, content performance, and marketing campaign effectiveness. It's like having a digital roadmap to guide your next move.

7. Seamless Integrations

    Already using tools like Salesforce, HubSpot, or your favorite CRM? No problem. Xperience by Kentico integrates with all the major third-party systems, so you don’t have to rebuild your tech stack from scratch. 

8. Built-in eCommerce Tools

   Looking to boost sales online? With built-in eCommerce features, you can manage products, orders, and customer data all within the platform. Plus, personalized shopping experiences make it easier to drive conversions.

9. Enhanced Security

   Security isn’t just a nice-to-have—it’s a must. Xperience by Kentico comes with top-notch security features, including GDPR compliance, ensuring your customers’ data is protected at every step.

10. Workflow Automation

    Time is money, right? The platform’s workflow automation helps streamline your processes. Whether it’s publishing content, managing approvals, or launching marketing campaigns, you can set things on autopilot and focus on growing your business.

With these features in your toolkit, you'll be ready to deliver next-level digital experiences. And the best part? You get to do it all from one platform. Easy, efficient, and effective.

Xperience by Kentico vs. Kentico Xperience 13: What's Different?

Now, you might be thinking, "Isn’t this just a newer version of Kentico Xperience?" Well, yes and no. Xperience by Kentico isn’t just an upgrade; it’s a whole new ballgame.

Let’s clear the air on how these two platforms differ—and why Xperience by Kentico takes things to a whole new level.

And how it differs from kenticoxperience 13:

A] Cloud-First vs. Hybrid or On-Premise

One of the most significant differences? Xperience by Kentico is a cloud-first platform. It’s designed to run in the cloud, giving you that extra scalability and flexibility you need in today's fast-paced digital world. No more worrying about server management, maintenance, or updates—they all happen automatically in the cloud.

In contrast, Kentico Xperience supports on-premise and hybrid models. While that’s great for businesses that prefer to keep things in-house, it also means more responsibility on your side for things like updates and server management.

B] Scalability & Flexibility

With Xperience by Kentico, you’re no longer bound by infrastructure limitations. The platform is built to scale with your business, no matter how fast you grow. It’s like upgrading from a bicycle to a high-speed train—the difference is night and day.

In comparison, Kentico Xperience is flexible but doesn’t offer the same cloud-first benefits. Sure, you can scale, but it might take a little more effort on the backend.

C] Enhanced AI & Personalization

If you’re looking for AI-driven personalization that feels like it’s one step ahead of your customers, Xperience by Kentico delivers. The platform uses AI to tailor experiences based on user behavior, making each interaction feel relevant and timely. Whether it’s content suggestions or product recommendations, it’s all backed by AI.

Kentico Xperience, on the other hand, has personalization features but lacks the advanced AI capabilities that Xperience by Kentico brings to the table. Think of it as the difference between a smart assistant and a basic to-do list.

D] Developer and Marketer Collaboration

Here’s another game-changer. Xperience by Kentico has been designed with both developers and marketers in mind. It’s a unified platform where teams can work side by side, with easy-to-use tools for marketers and robust development features for tech teams. It’s all about making collaboration seamless.

In Kentico Xperience, while both teams can work together, the platform doesn’t offer the same level of fluidity. Developers often had to do the heavy lifting when integrating tools or making changes, but Xperience by Kentico gives marketers more freedom to tweak things without relying on developers constantly.

E] Marketing Automation on Steroids

Sure, Kentico Xperience offers marketing automation, but the newer Xperience by Kentico supercharges this feature. With enhanced automation tools, you can set up complex workflows that adapt to user behaviors in real time. It’s like having a marketing team that works 24/7—automating tasks, nurturing leads, and engaging customers while you focus on the bigger picture.

In a Nutshell...

Xperience by Kentico isn’t just an evolution of Kentico Xperience—it’s a revolution. It gives you cloud-based scalability, AI-driven personalization, and an all-in-one platform designed for collaboration between teams. If you’re looking for a platform that can keep up with your growing digital needs, this is it.

Why Choose Xperience by Kentico for Your Digital Strategy?

Wondering if Xperience by Kentico is the right fit for your business? 

Well, let's cut to the chase—it absolutely is, if you're aiming to stay ahead of the competition in today’s fast-moving digital world.

Here’s why this platform might just be the secret sauce to your success or kentico’s benefits:

1. Stay Competitive with Personalization

In today’s market, personalization isn’t optional—it’s expected. Customers want to feel like your website or app understands them. 

With Xperience by Kentico, you can offer tailored experiences based on real-time data and AI-driven insights. Imagine delivering content, product recommendations, and marketing messages that actually resonate with your users. It’s like speaking directly to each customer, instead of shouting into a crowd.

Why does this matter?

Personalized experiences don’t just keep customers happy—they also lead to higher conversion rates and stronger customer loyalty. 

In a world where customers have endless options, this is how you stand out.

2. One Platform to Rule Them All

Managing multiple tools and platforms can feel like herding cats—nearly impossible to get everything working together smoothly. 

That’s where Xperience by Kentico shines. It’s an all-in-one platform that combines content management, marketing automation, eCommerce, and analytics.

The result? Everything works seamlessly together, from publishing content to running marketing campaigns. No more patching things together or wasting time switching between tools. It’s all in one place—simpler, faster, and more efficient.

3. Future-Proof with Cloud-Based Scalability

Here's the thing—your business is going to grow. 

And when it does, you'll need a platform that can keep up. Xperience by Kentico is built for scalability. Since it’s cloud-based, you can easily expand without having to worry about infrastructure, maintenance, or downtime.

Think of it like upgrading from a small backpack to a suitcase with infinite room—no matter how much you pack in, the platform can handle it. 

Plus, you get continuous updates and improvements, so your platform is always up-to-date with the latest tech.

4. Empower Your Team

One of the best parts about Xperience by Kentico is how it makes life easier for both marketers and developers. 

With its low-code/no-code features, marketers have more control to make updates and run campaigns without having to bug the development team every time. On the flip side, developers still have the flexibility to customize and integrate the platform as needed.

It's like giving your team the freedom to do what they do best without stepping on each other's toes.

5. Ready for Omnichannel Marketing?

In today’s digital landscape, your customers are everywhere—on their phones, laptops, tablets, and even voice assistants. 

Xperience by Kentico helps you deliver a consistent experience across all channels, so no matter where your audience interacts with your brand, it’s always spot-on.

By integrating your content, marketing, and analytics across all platforms, you can track how your campaigns are performing in real-time. 

It’s like having a bird’s-eye view of your entire digital strategy, with the power to adjust course at any moment.

In short, if you're looking for a digital experience platform that delivers personalization, efficiency, and scalability—all while empowering your team—Xperience by Kentico has you covered. Why settle for juggling tools when you can manage it all from one powerful platform?

Steps to Implement Xperience by Kentico

So, you’re sold on Xperience by Kentico and ready to get the ball rolling. 

But where do you start? 

Let’s walk through the steps to implement this powerful platform and get it working for your business, so you can hit the ground running.

Step 1: Strategy Planning

Before diving in, you need a clear plan. Start by outlining your business goals and understanding your target audience. 

What kind of experience are you looking to create? 

Map out the customer journey, so you can see how users will interact with your content and digital touchpoints.

Think of this as the blueprint for your success. Without a solid plan, you’ll be flying blind.

Step 2: Content & Architecture Design

Next up is your content strategy and site architecture. This is where you design the structure of your website or app. 

How will users navigate your content? What’s the most logical flow for the customer journey? 

With Xperience by Kentico, you have the flexibility to design an experience that fits your brand while keeping things user-friendly.

And don’t worry about having to start from scratch. The platform comes with pre-built templates and components to get you up and running faster. It’s like having a head start in a marathon—who wouldn’t want that?

Step 3: Development & Integration

Now, it’s time to bring everything to life. 

Your development team will start building your platform, adding customizations where necessary, and integrating it with your existing tools—from CRMs to eCommerce systems. 

The beauty of Xperience by Kentico is its ability to seamlessly integrate with third-party platforms, so you won’t have to ditch your favorite tools.

If you’re using the headless CMS capabilities, this step is even easier, as the platform can push content across multiple channels—web, mobile, smart devices—you name it.

Step 4: Testing & Optimization

Here’s where things get fine-tuned. 

Before launching, you’ll want to run thorough tests to make sure everything works flawlessly across all devices and channels. This includes testing content delivery, page load times, and user interactions to ensure the customer experience is smooth.

Got an eagle eye for detail? 

Good, because this step is all about catching any potential hiccups before they affect your users. Think of it as polishing your final product before the big reveal.

Step 5: Go Live!

Once everything is tested and optimized, it’s time to go live.

Launch your platform and start delivering those personalized, data-driven experiences to your users. 

But here’s the thing—this is just the beginning. With Xperience by Kentico, you’ll have ongoing access to real-time analytics to monitor performance and tweak things as needed.

It’s like getting a digital pulse on your platform, so you always know what’s working and where there’s room for improvement.

Step 6: Post-Launch & Continuous Optimization

The work doesn’t stop after you launch. 

In fact, this is when things get exciting. We are talking about kentico’s maintenance.

You’ll want to continually optimize your platform, using insights from the platform’s analytics tools. 

See what’s resonating with your audience, adjust your marketing strategies, and push out updates based on real user behavior.

With Xperience by Kentico, optimization is a breeze. 

You’ll have the tools to make real-time changes and keep delivering the best possible experience for your customers. As they say, the proof is in the pudding—and the data doesn’t lie!

Implementing Xperience by Kentico is like building a house—you start with a solid foundation, design it to fit your needs, and then continuously improve it to make it your dream home. Ready to start building?

Cost of Implementing Xperience by Kentico

Now that you know how Xperience by Kentico can transform your digital strategy, you’re probably wondering, What’s the price tag on this game-changing platform?

In total, businesses looking to implement Xperience by Kentico can expect to invest anywhere between $50,000 and $150,000 for the first year, considering licensing, custom development, setup, and ongoing maintenance.

Of course, this is just a ballpark—your specific needs could push that figure higher or lower.

Well, the kentico development cost can vary depending on your business needs, goals, and the scale of your implementation. Let’s break it down to give you a clearer picture.

• Base Licensing Costs

The first thing to consider is the licensing cost. Xperience by Kentico is a cloud-based platform, which means you’ll typically be looking at a subscription-based model. The exact pricing can depend on the number of users, the scale of your business, and the specific features you require. On average, businesses might expect to invest anywhere from $20,000 to $40,000 per year for a basic setup, though this can fluctuate based on add-ons and integrations.

Why the range? Well, it all depends on how many advanced features—like AI-driven personalization, eCommerce tools, or omnichannel marketing—you’ll be tapping into. The more features you want, the higher the cost.

• Custom Development and Integrations

Beyond licensing, another cost to consider is custom development. While Xperience by Kentico offers a lot of out-of-the-box functionality, every business has its own unique needs. If you’re looking to heavily customize the platform or integrate it with your existing systems (like a CRM or ERP), expect to budget for custom development.

For a mid-sized business with moderate customization needs, this could range from $15,000 to $50,000, depending on complexity. If you’re aiming for deep, highly tailored integrations or have a large-scale implementation, costs can increase.

• Implementation and Setup Costs

You’ll also need to account for the cost of implementation and setup. Depending on whether you’re handling the setup in-house or working with a Kentico development company, costs can vary. If you’re outsourcing, expect to pay for expert consulting services to get everything up and running smoothly. This can range from $10,000 to $30,000.

Why invest in expert help? It’s like having a guide to navigate the platform’s full potential—saving you time, and, ultimately, money.

• Ongoing Maintenance and Support

Even after you go live, you’ll need to think about ongoing maintenance. Xperience by Kentico is a dynamic platform, and to make the most of it, you’ll want to budget for regular updates, new feature implementations, and any tweaks to your marketing automation or content strategies.

Maintenance costs usually run between $5,000 and $20,000 annually, depending on the complexity of your setup and whether you’re handling it internally or with external support.

While the investment might seem steep, the ROI from having a scalable, personalized digital experience platform that drives conversions and customer engagement makes it all worthwhile. As they say, you have to spend money to make money—and with Xperience by Kentico, the potential returns are worth every penny.

Best Practices for Leveraging Xperience by Kentico

So, you’ve decided to go all in with Xperience by Kentico—great choice! 

Now, let’s talk about how to get the most out of this powerful platform. Just like any tool, it’s not just about having it; it’s about knowing how to use it effectively.

Here are some best practices to help you maximize your investment and take your digital strategy to the next level.

1. Focus on Personalization First

We’ve said it before, but it bears repeating—personalization is key. 

One of the biggest strengths of Xperience by Kentico is its AI-driven personalization. But it’s not a "set it and forget it" feature. You need to be constantly analyzing user behavior and refining your personalization strategy.

Start small. Personalize based on simple behaviors like pages visited or time spent on site. 

As you gather more data, you can dive deeper into dynamic content, making every user interaction feel tailored just for them. 

It’s the difference between giving everyone the same message and delivering exactly what they need, when they need it.

2. Automate, Automate, Automate

Why spend time on manual tasks when you don’t have to? Xperience by Kentico offers robust workflow automation tools that can handle everything from content approvals to marketing drip campaigns. 

Automation helps you stay consistent, especially when managing multiple channels.

Set up trigger-based marketing campaigns that respond to user actions, like sending follow-up emails when someone abandons their cart or nudging visitors who viewed a specific product but didn’t make a purchase.

It’s like having an extra pair of hands working around the clock—who wouldn’t want that?

3. Leverage Analytics to Drive Decisions

When you’re using Xperience by Kentico, you have a goldmine of data at your fingertips. But it’s only useful if you know how to interpret it. 

Use the platform’s advanced analytics to track user behavior, content performance, and the effectiveness of your marketing campaigns.

The insights you gain should drive your decision-making. 

What’s working? What’s not? 

Dive into the data to figure out which content is resonating with your audience and where you’re losing users. From there, you can optimize your strategy to make every interaction more impactful.

4. Optimize for Mobile and Omnichannel

Your audience isn’t just visiting your site on desktops anymore. They’re on phones, tablets, and even voice assistants. 

Make sure the content you’re delivering is optimized for every device. Xperience by Kentico is built for omnichannel marketing, so use it to your advantage.

Ensure your website is responsive, and use the platform’s headless CMS to deliver content across multiple touchpoints seamlessly. 

Whether your users are browsing on their phones or interacting through social media, you want them to have a smooth, consistent experience.

5. Stay on Top of SEO

SEO might seem like a game of ever-changing rules, but with Xperience by Kentico, you’ve got built-in tools to help keep your site optimized. 

From metadata management to URL optimization and content recommendations, the platform has everything you need to stay competitive in search rankings.

Take advantage of these tools to ensure that your content is not only valuable to your audience but also visible to search engines. 

Keep an eye on SEO performance through the analytics dashboard and adjust your content strategy as needed.

6. Keep Experimenting and Iterating

The digital world moves fast, and standing still is the quickest way to fall behind. With Xperience by Kentico, you have the flexibility to experiment, test, and optimize your digital experiences continuously. 

Whether it’s A/B testing different versions of content or trying out new marketing automation workflows, the key is to keep improving.

Don’t be afraid to fail—each experiment brings you closer to figuring out what truly resonates with your audience. 

And the platform’s real-time analytics make it easy to see what’s working and what’s not.

By following these best practices, you’ll not only leverage Xperience by Kentico to its fullest potential but also set your business up for long-term success. It’s like having a well-oiled machine that just keeps getting better with time.

How to Choose a Kentico Xperience Development Partner

Choosing the right Kentico Xperience development partner is crucial to ensure that you’re getting the most out of the platform. Whether you’re implementing Xperience by Kentico for the first time or looking for a partner to optimize your existing setup, the right team can make all the difference.

But how do you know which partner is the best fit for your business? Let’s walk through the key factors to consider.

1. Look for Expertise in Digital Experience Platforms (DXP)

Not all development companies are created equal. When choosing a partner, you want a team that truly understands the ins and outs of digital experience platforms. Xperience by Kentico is more than just a CMS—it’s a full-fledged DXP designed to integrate content, marketing automation, and eCommerce.

Your ideal partner should have proven experience with DXPs, especially with Kentico. Look for a track record of successful projects that showcase their ability to handle complex requirements and deliver tailored solutions.

2. Check for Cloud and Headless Expertise

Since Xperience by Kentico is a cloud-first platform with headless CMS capabilities, it’s essential that your partner has expertise in these areas. A good development team will understand the nuances of cloud architecture, from deployment to ongoing maintenance, and be able to implement headless CMS strategies that deliver content across multiple channels.

Ask potential partners about their experience with cloud-based solutions and how they’ve used headless technology to enhance client projects. You want a team that’s comfortable in these areas and knows how to leverage them for maximum impact.

3. Prioritize Scalability and Flexibility

Your business is going to grow, and you’ll need a platform that can grow with it. This means you need a development partner who understands the importance of scalability and can design a solution that adapts to your evolving needs.

Look for partners who have worked with businesses similar to yours and have implemented scalable solutions. Whether it’s expanding to new markets, handling more traffic, or adding new features, the right partner will ensure your platform is built to last.

4. Seamless Integration with Existing Systems

One of the key advantages of Xperience by Kentico is its ability to integrate with your existing tools—whether that’s your CRM, eCommerce platform, or other third-party systems. But to make the most of this feature, you need a partner who knows how to make these integrations seamless.

When evaluating partners, ask about their experience with integrating Kentico into existing infrastructures. A solid development team should have a clear plan for making sure your systems work together smoothly, without disrupting your operations.

5. Strong Communication and Support

Let’s be real—good communication can make or break a project. You want a development partner who keeps you in the loop, listens to your needs, and offers guidance at every step of the way. Look for a team that’s transparent about timelines, costs, and potential roadblocks, so you’re never left guessing.

And don’t forget about post-launch support. The work doesn’t stop once your platform is live. Ongoing maintenance, updates, and troubleshooting are critical to keeping everything running smoothly. Make sure your partner offers reliable support options so you’re not left stranded when something needs fixing.

6. Review Case Studies and Testimonials

One of the best ways to gauge the quality of a potential partner is by looking at their case studies and client testimonials. What kind of projects have they worked on? How did they help clients achieve their digital goals?

Look for success stories that align with your vision. If a partner has helped businesses like yours thrive, it’s a good sign they’ll do the same for you.

 Choosing the right Kentico Xperience development partner is a crucial step in unlocking the full potential of the platform. By focusing on expertise, scalability, integration, and support, you’ll be well on your way to finding a team that can help you make the most of Xperience by Kentico.

DotStark – Your Expert in Xperience by Kentico

When it comes to implementing and optimizing Xperience by Kentico, you want a partner who understands the platform inside and out. That’s where DotStark comes in.

As a leading Kentico development company, DotStark specializes in helping businesses like yours leverage the full power of Xperience by Kentico. Whether you need a custom-built digital experience platform, seamless integration with your existing systems, or ongoing support to ensure everything runs smoothly, our team has the expertise to deliver.

With years of experience in DXP development, we’re committed to creating scalable, personalized solutions tailored to your unique business needs. From cloud-based implementations to AI-driven personalization strategies, we’ve got the skills to help you stay ahead of the curve.

Ready to take your digital strategy to the next level? Partner with DotStark, and let’s make it happen.

Conclusion

In today’s digital-first world, delivering personalized, seamless experiences across multiple channels is a must. That’s where Xperience by Kentico comes into play. With its AI-driven personalization, cloud-based scalability, and omnichannel capabilities, this platform is designed to meet the demands of modern businesses.

Whether you’re looking to streamline content management, boost your marketing efforts, or improve customer engagement, Xperience by Kentico has everything you need to get there. And with the right development partner, like DotStark, you can unlock the full potential of the platform to drive meaningful results for your business.