Video Streaming Market Statistics

The video streaming industry is skyrocketing, and understanding key video streaming market statistics can help you get a leg up in this booming space.

Why is that?

Because video streaming apps have reshaped how we consume content. 

From Netflix marathons to live sports streaming, people now rely on these platforms for entertainment, learning, and everything in between.

If you’re thinking of diving into this industry, knowing the latest video streaming statistics is crucial.

It’s like having a roadmap that tells you exactly where the opportunities lie.

Whether it’s the growth of video streaming apps or the latest streaming industry trends, these insights will help you make better decisions about what your app should offer, who it should target, and how to maximize profits.

In this blog, we’re covering 33+ video streaming market stats to help you understand the field inside and out. 

By the end, you’ll know where the industry is going, what users want, and how you can build a successful streaming app that stands out from the crowd.

Ready to see where the numbers can take you? Let’s dive in!

33+ Video Streaming App Market Statistics

In a bid to understand the market, we shall be going through some of the best video streaming app statistics.

Therefore, let’s get right into it:

1) 82% of Global Internet Traffic is Video Content [Statista, 2024]

Let’s start with the most important market statistic:

Did you know that video content now makes up 82% of all internet traffic? 

This is a massive share, and it’s driven largely by the rise of video streaming apps. 

Users are increasingly turning to on-demand and live-streamed content, making video the dominant force on the web.

For you, this means that investing in video streaming platforms is more relevant than ever. 

With video content dominating the web, a video streaming app is no longer a luxury—it’s a necessity to engage today’s digital audience.

2) 78% of People Watch Videos Weekly on Mobile Devices [HubSpot, 2023]

Mobile devices are now the go-to for video consumption, with 78% of people watching videos weekly on their phones or tablets. 

This streaming market statistic is crucial for anyone developing a video streaming app.

Why?

Because it highlights the importance of mobile-optimized platforms. 

If you’re building a streaming app, a user-friendly mobile experience can’t be an afterthought. 

Make sure your app design and functionality cater to this mobile video streaming trend to capture and retain viewers.

3) 64% of Video Streamers Prefer Subscription-Based Platforms [Statista, 2023]

Subscription models are winning big. 64% of video streaming users now favor subscription-based platforms like Netflix, Disney+, and Hulu.

For developers and businesses, this shows the importance of integrating a subscription-based monetization model into your app. 

Users are willing to pay for uninterrupted, ad-free experiences—a big opportunity for your video streaming app to generate steady revenue.

4) The Global Video Streaming Market Will Reach $330 Billion by 2030 [Grand View Research, 2024]

By 2030, the global video streaming market is projected to hit a staggering $330 billion. 

This growth points to an enormous opportunity for video streaming apps and streaming platform development.

So, if you’re on the fence about building a streaming app, consider this: 

the market is expanding rapidly, and there’s plenty of room for new players. 

Positioning yourself in this growing market can set you up for long-term success.

5) 58% of Gen Z Prefers Video Over Other Content Types [Morning Consult, 2024]

Gen Z is all about video content. 

58% of this tech-savvy generation prefers videos over other forms of content, whether it’s for learning, entertainment, or socializing.

This stat is a wake-up call for businesses targeting younger audiences. 

If Gen Z is a big part of your target demographic, investing in a video streaming app is the way to capture their attention and build brand loyalty.

6) Video Streaming Ad Revenue to Surpass $100 Billion by 2025 [PwC, 2023]

Let’s talk about money with this streaming market statistic:

With ad revenue expected to exceed $100 billion by 2025, the ad-supported model for video streaming apps is gaining traction. 

Platforms like YouTube, Hulu, and Peacock are already capitalizing on this trend by offering free or lower-cost services supported by advertisements.

For app developers, this opens up a major revenue stream. 

If your audience values accessibility and doesn’t mind ads, consider incorporating an ad-based monetization strategy to attract more users and drive revenue without subscription fees.

7) 70% of Consumers Prefer Video Content for Learning [Wyzowl, 2024]

When it comes to learning, 70% of consumers prefer video content over text, audio, or other media formats. 

This statistic reflects a shift toward video streaming apps that focus on educational content, such as language learning, online courses, and DIY tutorials.

If your video streaming app idea targets this niche, there’s a growing demand for accessible, high-quality learning resources. 

Focusing on educational content can open doors to a whole new audience that values knowledge-based video content.

8) 59% of Video Streamers Watch at Least One Hour of Content Daily [Limelight Networks, 2024]

Over half of video streamers consume at least an hour of video content daily. 

This high level of engagement indicates that users are spending considerable time on streaming platforms, creating a valuable opportunity for app developers to capture viewer attention and foster long-term engagement.

For your video streaming app, this means there’s potential to keep users engaged daily with diverse content, personalized recommendations, and seamless streaming experiences.

9) 54% of Video Consumers Prefer Short-Form Content [Vidyard, 2023]

In today’s fast-paced world, 54% of video consumers prefer short-form videos over lengthy content. 

Platforms like TikTok, Instagram, and YouTube Shorts are leading the way in short-form video consumption.

If your target audience favors quick, easily digestible content, incorporating short-form video into your video streaming app could set it apart from competitors. 

Consider creating a section for bite-sized content to attract audiences looking for quick entertainment.

10) 83% of Marketers Say Video Content Boosts Engagement [HubSpot, 2024]

A staggering 83% of marketers report that video content increases engagement on their platforms, proving that video is one of the most effective ways to captivate audiences.

If you’re considering launching an app, this video streaming app statistic underscores the potential for high engagement rates. 

By offering a user-friendly, interactive platform, you can foster greater viewer engagement, which often translates to higher user retention and loyalty.

11) 87% of Businesses Use Video as a Marketing Tool [Wyzowl, 2024]

With 87% of businesses leveraging video in their marketing, it’s clear that video is an essential medium for brand visibility and user engagement. 

This is good news for those developing video streaming apps targeting B2B or educational sectors, as the demand for branded and marketing-focused video content is on the rise.

12) Video Streaming Accounts for 70% of Mobile Data Usage [Ericsson, 2024]

Mobile streaming is a data powerhouse, making up 70% of all mobile data usage. 

As users increasingly rely on smartphones to access video streaming apps, ensuring mobile-friendly features and data-efficient streaming becomes essential for app success.

This trend highlights the importance of optimizing video streaming apps for mobile. 

A seamless mobile experience can improve user satisfaction, reduce churn, and attract data-conscious users who prefer to watch on-the-go.

13) The Average User Spends 100 Minutes Daily Watching Online Videos [Zenith Media, 2024]

People now spend 100 minutes per day watching online videos. 

This daily habit underscores the high demand for video streaming content, especially as users incorporate streaming into their everyday routines.

This means there’s a significant opportunity to capture audience attention with engaging content that users want to come back to every day. 

Consistent, high-quality video offerings can keep viewers on your platform longer, boosting retention.

14) 46% of Streaming Service Subscribers Use More Than One Platform [Deloitte, 2023]

Nearly half of streaming service subscribers juggle multiple platforms, which reveals an interesting trend—users want variety and don’t mind subscribing to several services to get it.

This video streaming statistic suggests apps don’t necessarily need to compete head-to-head with giants like Netflix or Amazon. 

Instead, focus on creating unique content or specialized features that encourage users to add your app to their streaming rotation.

15) 68% of Video Marketers Reported Increased ROI with Streaming Platforms [Wyzowl, 2024]

Video streaming has proven to be a powerful tool for generating returns, with 68% of video marketers claiming a higher ROI. 

For video streaming app developers, this is an opportunity to offer ROI-driven features such as targeted ads, in-app purchases, or premium content.

If ROI matters to your target audience, integrating revenue-generating options into your video streaming platform could enhance its appeal to both users and marketers.

16) 74% of Consumers Expect Personalized Recommendations [Accenture, 2023]

Personalization is more than a trend—it’s an expectation. 

74% of consumers now expect video streaming platforms to offer personalized recommendations tailored to their viewing preferences.

For your video streaming app, investing in AI-driven recommendations can create a more engaging experience. 

Users who feel understood are more likely to stay on your platform, increasing both engagement and loyalty.

17) Video Streaming Services Have a Churn Rate of 30% [PwC, 2024]

Video streaming services face a 30% churn rate, as users frequently move between platforms or cancel subscriptions when they feel content is lacking. 

This high churn highlights the need for continuous, fresh content and engaging features to keep users coming back.

To minimize churn on app, consider offering exclusive content, frequent updates, and value-driven subscriptions that keep users hooked.

18) 60% of Viewers Will Pay More for Ad-Free Experiences [Statista, 2024]

Ads can be a deal-breaker for some users. 

60% of viewers are willing to pay more for an ad-free experience, making this a key consideration for video streaming app monetization.

If your audience values uninterrupted viewing, offering a premium ad-free subscription could be a win-win. 

Not only do you provide users with a better experience, but you also tap into a revenue model that meets their preferences.

19) Global Mobile Video Traffic Expected to Grow by 40% Annually [Ericsson, 2023]

Mobile video traffic is expected to grow by 40% each year, driven by improved internet speeds and greater smartphone adoption.

This video streaming market stat underscores the need for apps that are mobile-friendly and optimized for various network conditions.

For developers, this means prioritizing mobile responsiveness and implementing features like adaptive streaming to ensure smooth playback, even on slower connections.

20) Streaming in 4K Resolution Increases by 30% Yearly [Cisco, 2024]

High-definition streaming is now a must-have, with 4K video streaming rising by 30% each year. 

Users expect top-notch video quality, and apps that support HD or 4K streaming are likely to attract viewers who value crystal-clear visuals.

Consider integrating high-resolution streaming options into your video streaming platform. 

While it may increase costs, offering HD or 4K quality could differentiate your app and appeal to quality-conscious users.

21) 50% of Video Streaming Users Choose Platforms Based on Exclusive Content [HubSpot, 2024]

Half of video streaming users are drawn to platforms offering exclusive content, whether it’s original series, movies, or unique content categories. 

This preference indicates that users see value in content they can’t access elsewhere.

Exclusive content can be a powerful tool for attracting and retaining users. 

If your platform offers something unique, whether niche content or exclusive releases, you’re more likely to stand out in a crowded market.

22) 65% of U.S. Households Subscribe to at Least One Streaming Service [Leichtman Research Group, 2024]

The majority of U.S. households—65%—have at least one video streaming subscription. 

This stat of streaming market shows how video streaming has become a staple in everyday life, even replacing traditional cable in many homes.

For app developers, this is good news. It means there’s an established, growing audience already primed to try new video streaming platforms. 

The challenge, then, is to offer features and content that make your app indispensable.

23) Over 40% of Video Streaming Subscribers Watch on Smart TVs [Nielsen, 2023]

With more than 40% of subscribers watching on smart TVs, device compatibility is key. 

Many users expect seamless access across multiple devices, including smart TVs, smartphones, and tablets.

24) 89% of Marketers Feel Video Streaming is Essential for Brand Visibility [Wyzowl, 2024]

Nearly 90% of marketers believe that video streaming boosts brand visibility. 

As a result, more brands are looking to partner with video streaming platforms for ad placements and sponsored content.

This trend is beneficial for streaming apps looking to generate revenue through partnerships. 

By positioning your platform as a brand-friendly space, you can attract advertisers and brands seeking to reach new audiences via streaming.

25) 52% of Video Streamers Prefer Watching on Weekends [Conviva, 2023]

Weekends are prime time for video streaming, with 52% of viewers tuning in primarily on Saturdays and Sundays. 

This insight is valuable for video streaming apps looking to release new content or promote specific shows at times of peak engagement.

Knowing that weekends are a popular time for streaming, app developers can time promotions, special releases, and marketing efforts to capture the weekend audience, optimizing viewership.

26) 61% of Streaming Subscribers Share Login Information [Parks Associates, 2023]

Password sharing is common among 61% of subscribers, particularly among friends and family. 

While this can impact revenue, it also signifies high interest in streaming access.

Finding creative ways to address password sharing without alienating users—such as multi-user plans or family packages—can help increase subscriptions without losing potential users who share accounts.

27) Video Ads on Streaming Services Have a 30% Higher Completion Rate [eMarketer, 2024]

Video ads on streaming platforms see a 30% higher completion rate compared to other digital ads. 

Viewers are more likely to watch ads in a streaming environment, where they’re engaged and in a “watching” mindset.

28) Subscription Video on Demand (SVOD) Accounts for 80% of Streaming Revenue [PwC, 2024]

As per market statistics, 80% of streaming revenue comes from SVOD, where users pay monthly or annually for unlimited access to content. 

This model has become the backbone of successful platforms like Netflix and Disney+.

For app developers, SVOD is a profitable and user-preferred option for video streaming monetization. 

If your content is valuable and in-demand, an SVOD model could provide a steady revenue stream and foster long-term user loyalty. 

29) 73% of Users Choose Streaming Services Based on Cost [Deloitte, 2023]

Cost is a major factor for users, with 73% of streaming service subscribers selecting platforms based on pricing. 

As the market becomes more competitive, affordability is key for attracting new users.

30) 41% of Consumers Cancel Subscriptions Due to Lack of Fresh Content [PwC, 2024]

When users don’t find new or interesting content, they’re quick to cancel. 

41% of consumers say they’ve unsubscribed from a streaming service because of a lack of fresh content.

This video streaming statistic highlights the importance of regular updates for video streaming platforms. 

For your app, offering exclusive releases, seasonal content, or frequent updates can help maintain user interest and reduce churn.

31) 55% of Video Streaming Users Favor Platforms with Offline Download Options [Statista, 2024]

Offline downloads are a big draw, with 55% of streaming users preferring platforms that offer this feature. 

Users want the freedom to watch content without worrying about data or internet connectivity.

32) The Average Monthly Revenue Per User (ARPU) for Video Streaming Apps is $10 [Statista, 2023]

On average, video streaming apps generate about $10 in monthly revenue per user. 

This figure provides a benchmark for developers and investors evaluating the profitability of subscription-based streaming platforms.

If your goal is to create a profitable video streaming platform, understanding ARPU can help you set realistic revenue targets and optimize your monetization strategies to match industry standards.

33) 87% of Streaming Service Users Value Recommendations Based on Viewing History [Accenture, 2023]

Personalized recommendations based on viewing history are appreciated by 87% of streaming users. 

With so much content available, users rely on recommendations to find shows and movies they’re likely to enjoy.

For video streaming apps, implementing AI-driven recommendation engines is a must.

Personalization not only improves user experience but also increases viewing time, as users are more likely to stay engaged with content tailored to their tastes.

34) 50% of Video Streaming Traffic Happens During Prime Time [Conviva, 2023]

Prime time—typically between 8 and 11 p.m.—accounts for 50% of all video streaming traffic. 

This peak viewing period is crucial for streaming platforms, as it’s when the majority of users are active.

To maximize engagement during these hours, video streaming apps can optimize server performance, release high-demand content, or run promotional campaigns during peak times to capture attention when it matters most.

35) Subscription Churn Rate Drops by 20% with Multi-Device Access [McKinsey, 2024]

Offering multi-device access helps reduce subscription churn, with churn rates dropping by 20% among users who can watch on multiple devices. 

Cross-device access makes a streaming service more valuable, enhancing user convenience.

Allowing users to watch seamlessly across devices—such as phones, tablets, and smart TVs—can improve satisfaction and boost retention.

Should You Develop a Video Streaming Platform in 2024?

Considering a video streaming platform in 2024? 

There’s no better time to dive into this booming market. Here are three powerful reasons why creating a video streaming app is a smart business decision this year.

► Explosive Market Growth and Revenue Potential

The video streaming market is on fire, projected to reach a massive $330 billion by 2030.

With user numbers and streaming hours climbing each year, there’s a massive opportunity to enter and capture a share of this lucrative industry. 

Streaming apps are in high demand, and users are willing to pay for platforms that offer value, quality, and exclusive content.

For those looking to tap into a profitable niche, a video streaming app provides multiple revenue streams, including subscriptions, ads, pay-per-view, and in-app purchases. 

The revenue potential is there—what’s needed is a platform that attracts and keeps viewers.

► Growing Consumer Demand for On-Demand and Personalized Content

Today’s users want content when they want it, and they expect recommendations tailored to their interests. 

On-demand content has become essential, with platforms like Netflix and Disney+ leading the way. 

More than ever, users expect personalized streaming experiences that cater to their tastes, viewing habits, and convenience.

A video streaming platform that leverages AI to provide recommendations based on past viewing history can engage users longer and improve satisfaction. 

By tapping into personalized streaming trends, you’ll capture audiences that want more control over what they watch and when.

► Expanded Accessibility with Mobile and Multi-Device Streaming

Video streaming has become an anytime, anywhere activity. 

Over 78% of users watch videos on mobile devices, and a significant portion prefers platforms that work seamlessly across devices, from smartphones to smart TVs. 

By 2024, this trend is only set to grow as internet access becomes faster and more reliable globally.

Launching a video streaming platform that’s optimized for mobile and multi-device usage can set you apart from competitors. 

The convenience of streaming on multiple devices boosts user satisfaction, retention, and ultimately drives revenue as users feel they’re getting value from a flexible, versatile platform.

If you’re considering building a video streaming platform in 2024, the market is ripe with opportunity. 

With the right combination of unique content, personalization, and accessibility, you can create a streaming app that resonates with today’s audiences and sets your business up for success.

Build Your Video Streaming Platform with DotStark

Ready to launch a video streaming platform that stands out? 

At DotStark, we specialize in developing high-performance video streaming apps tailored to your vision as a leading video streaming app development company. 

With deep expertise in streaming technology, user experience, and monetization strategies, our team creates platforms that engage users and drive revenue.

From seamless multi-device access to AI-driven recommendations, we ensure every feature is crafted to enhance viewer satisfaction and keep your audience hooked. 

Whether you’re aiming for an ad-supported app, subscription model, or hybrid approach, DotStark builds solutions that align with your business goals.

Partnering with DotStark means you’re not just getting a developer—you’re getting a team dedicated to making your streaming app thrive in a competitive market. 

Ready to bring your idea to life? 

Connect with us today and let’s create a platform that keeps viewers coming back for more.

Conclusion

The video streaming market statistics we’ve explored paint a clear picture of a thriving industry with incredible growth potential. 

With billions of users, high engagement rates, and diverse monetization options, the video streaming landscape offers businesses a unique opportunity to connect with audiences on a global scale.

Whether you’re developing a video streaming app or planning to expand an existing platform, these statistics provide valuable insights to guide your strategy. 

By staying ahead of trends—like mobile streaming, personalized recommendations, and exclusive content offerings—you can build a platform that resonates with users and meets their evolving demands.