Strengthening Member Connections through an Agile Digital Banking Experience

Project Overview

UNI Info, a member-focused credit union, undertook a full redesign and rebuild of its public website using Kentico Xperience 13. The goal was to create a streamlined, mobile-ready, and content-driven digital experience that serves a diverse member base including personal, youth, business, and community audiences.

The platform acts as a unified digital destination for banking services, educational resources, and member communications while enabling faster updates by internal teams.

Business Objectives

• Provide a single digital gateway for personal, business, youth, and community banking services.

• Enable marketing teams to update offers, rates, and content quickly without developer dependency.

• Improve mobile experience and increase engagement among younger audiences.

• Strengthen brand trust and digital-first positioning.

• Enhance analytics to track conversions, engagement, and support journeys.

Key Features & Deliverables

• Modular templates in Kentico Xperience 13:

  • Homepage

  • Youth Accounts Landing

  • Personal Banking Pages

  • Business Banking Pages

  • Community Impact Pages

• Audience-based segmentation for Youth, Personal, Business, and Community members.

• Mobile-first, responsive design optimized for performance.

• CMS-driven publishing for promotions, articles, events, and rate updates.

• Analytics integration to track applications, youth activations, and resource usage.

Challenges

• Serving multiple audience groups with distinct needs and navigation paths.

• Maintaining consistent brand identity while enabling fast content changes.

• Optimizing performance for high mobile usage.

• Migrating legacy content and youth-specific pages without disruption.

Solution Approach

• Implemented Kentico Xperience 13 with structured content types and reusable widgets.

• Designed navigation around audience segments instead of product-heavy menus.

• Built a clean, modern UI emphasizing clarity, readability, and mobile usability.

• Configured editorial workflows and trained marketing teams for independent publishing.

• Established analytics dashboards to monitor user journeys and engagement metrics.

Results

• 20% increase in overall digital engagement.

• 30% increase in visits to youth account pages.

• 35% faster content publishing for marketing updates.

• 20% improvement in mobile engagement metrics.

• Increased conversion rates for online account applications.

Conclusion

The Kentico Xperience 13-based redesign empowered UNI Info to deliver a modern, segmented, and agile digital banking experience. The solution strengthened member engagement, accelerated content updates, improved mobile usability, and reinforced the credit union’s position as a digitally enabled, member-first financial institution.