Feeding the Future: A Digital Evolution for Agricultural Solutions

Overview

KW Feeds, a UK-based specialist in animal feed, feed additives, nutrition services, and farm advisory solutions, required a complete digital overhaul to better showcase its products, sustainability initiatives, and technical expertise.

The project focused on delivering a modern, content-rich platform built on Kentico Xperience 13 that supports efficient content management, enhanced product discovery, and strong mobile usability for users accessing the site from farms and field locations.

Business Objectives

• Strengthen online positioning as a trusted leader in livestock nutrition and feed manufacturing

• Improve editorial agility for marketing and technical teams

• Simplify product discovery and access to nutrition resources

• Optimize mobile experience for field-based users

• Reinforce the brand’s expert-driven and service-oriented identity

Key Features & Deliverables

• Kentico Xperience 13–based modular page templates

  • Homepage

  • Product Category & Product Detail Pages

  • Nutrition Services Pages

  • News & Resources Pages

• Structured content segmentation: Products, Nutrition & Technology, News, About Us

• Responsive, mobile-first UI optimized for farm and field environments

• CMS workflows enabling non-technical users to publish and manage content

• Downloadable product datasheets and technical documentation

• Analytics integration to track product visibility, engagement, and lead enquiries

Challenges

Complex Product Portfolio

Managing diverse feed products and blends while maintaining clear navigation and usability.

Editorial Independence

Allowing marketing and technical teams to update product specifications and resources without developer support.

Mobile & Field Performance

Ensuring fast load times and readability in rural or low-connectivity environments.

Technical Content Accessibility

Presenting complex nutritional data in a way that is understandable for farmers and advisors.

Solution Approach

• Built structured content types in Kentico (Product, Service, News, Resource)

• Created reusable widgets such as product grids, hero banners, feature cards, and CTAs

• Designed a clean, agriculture-focused UI with strong visuals and clear navigation

• Implemented mobile-first layouts, image optimization, and lazy loading

• Configured editorial workflows with scheduling, approvals, and versioning

• Embedded analytics dashboards to monitor content and product engagement

Results Delivered

• 30% increase in product category and detail page visibility

• 25% faster content publishing cycles for editorial teams

• 20% improvement in mobile engagement metrics

• Increased newsletter and email sign-ups driven by richer content engagement

• Stronger brand perception as a modern, expert-led agricultural solutions provider

Conclusion

The KW Feeds digital transformation successfully modernized the brand’s online presence, delivering a user-friendly, mobile-optimized, and content-driven platform. Built on Kentico Xperience 13, the solution improved product discoverability, empowered internal teams, and reinforced the company’s leadership in animal nutrition and feed manufacturing.