Connecting Care Worldwide: A Digital Reinvention for Mobility Solutions

Project Overview

A leading global manufacturer of mobility and long-term care solutions, undertook a full redesign and rebuild of its global website using Kentico Xperience 13. The objective was to create a scalable and user-friendly digital platform that could effectively serve healthcare providers, dealers/distributors, and end-users across multiple regions.

The new platform showcases a complex product portfolio including manual wheelchairs, powered mobility devices, patient beds, and care support systems while enabling localization and efficient content management across global markets.

Business Objectives

• Improve global product visibility with structured, region-aware content.

• Support dealers and distributors through product tools and locator functionality.

• Enable internal teams to manage product launches, updates, and resources efficiently.

• Deliver a seamless experience across desktop and mobile devices.

• Maintain global brand consistency while allowing regional localization.

Key Features & Deliverables

• Modular page templates in Kentico Xperience 13 (Homepage, Product Collection, Product Detail, Support & Resources, Dealer Locator).

• Global-to-regional content architecture with centralized governance and localized overrides.

• Enhanced product categorization for complex healthcare portfolios.

• Dealer and partner locator for region-specific access.

• Fully responsive, mobile-first design optimized for accessibility.

• CMS-driven workflows for news, product updates, and regional announcements.

• Analytics integration to track product engagement and dealer interactions.

Challenges

• Managing a large, multi-category product catalog across regions.

• Supporting localization while preserving brand consistency.

• Ensuring accessibility and performance for mobility-impaired users.

• Reducing content publishing dependency on development teams.

• Migrating legacy content and assets without disrupting business operations.

Solution Approach

• Defined structured content types and reusable components in Kentico.

• Designed a hierarchical content tree: Global → Regional sites.

• Built intuitive navigation focused on professional and end-user journeys.

• Applied performance optimizations such as lazy loading and asset compression.

• Trained marketing teams on CMS workflows, scheduling, and version control.

• Implemented analytics dashboards for region-wise performance insights.

Results

• 35% increase in dealer and product page engagement.

• 30% reduction in content publishing lead time.

• 25% higher usage of the dealer locator tool.

• 20% improvement in mobile engagement metrics.

Conclusion

The Kentico Xperience 13-powered platform enabled Invacare to unify its global digital presence, enhance accessibility, and streamline content operations. The solution delivered measurable improvements in engagement, mobile usability, and content agility supporting both professional healthcare audiences and end-users worldwide.