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Revamped the digital ecosystem for food production by streamlining multiple Kentico CMS websites for a unified, scalable experience. Delivered seamless content management and enhanced user journeys for one of the largest farmer-owned cooperatives in the U.S.
This food production website is a household name and one of the largest farmer-owned cooperatives in the U.S. They operate across both consumer and business channels, offering everything from dairy products to agricultural services. Their online presence spans multiple websites built using Kentico CMS.
What sets them apart? They’re all about personalization, giving homebuyers the freedom to tailor their new homes to fit their lifestyle and preferences.
As part of their digital modernization journey, clients wanted to upgrade their Kentico websites from version 11 (K11) to version 13 (K13). But this wasn’t just a simple lift-and-shift, and they needed:
Seamless content migration
Zero downtime
Continued updates during the transition
Minimal manual effort
In short: a smart, real time sync solution.
1. Old vs. New Technology ConflictUpgrading directly from K11 to K13 was tricky because of big changes in Kentico’s architecture and APIs.
2. Complex Content StructuresBoth websites used custom page types, media libraries, and a deeply nested content tree, which meant syncing had to be done very carefully.
3. Keeping the Site LiveBusiness couldn’t stop. We needed to keep both sites running and in sync while the new system was being prepared.
To tackle this complex upgrade, we used the Kentico Integration Bus, a tool designed to help sync data between different Kentico environments.
Here’s how we did it:
1. Set Up the Integration Bus
We enabled the Integration Bus in both the K11 (old site) and K13 (new site).
Think of it like opening a secure communication line between the two websites.
2. Build Custom Connectors
We created custom “connectors” on both ends:
In K11, the connector watched for content changes and sent updates.
In K13, the connector received these updates and added them to the new content structure.
3. Track and Sync Content Tasks
Any time something changed in K11—like a new page or media update, it created a task that was automatically sent to K13.
These tasks were queued and processed in real time or on schedule, depending on priority.
4. Handle Incoming Updates in K13
Our K13 connector took each task, translated it into the new structure, and added it to the site without any manual work.
We handled:
XML/JSON data parsing
Field mapping
Schema adjustments
5. Test, Monitor & Validate
Before going live, we ran everything in a sandbox environment to test the sync thoroughly.
We also:
Logged every task for transparency
Used event logs for error tracking
Ensured there was a rollback path in case of unexpected issues
Real-time content sync from Kentico 11 to Kentico 13
Cut migration time by over 60% compared to manual processes
Built a modular sync system that can be reused for future updates
Minimized site downtime during the entire upgrade
Positioned the website for future CMS improvements
Kentico’s Integration Bus is a powerful solution for syncing content between versions or even between different environments.
Planning and testing are critical, especially when working across major upgrades.
A smart migration strategy can save time, reduce errors, and make your platform more flexible in the long run.
By using the right tools and a smart approach, we helped the client successfully upgrade and sync two complex CMS systems without disrupting day to-day business. The result? A future ready digital platform that’s faster, smarter, and much easier to maintain.
Food Production | Agriculture | B2B & B2C
Kentico 13
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