Building a Smarter Future: Modernizing the Engineering Education Ecosystem

The Engineering Education Association (EEA) is an international membership organization dedicated to advancing engineering and technology education. The project involved redeveloping its website using Kentico Xperience 12 to deliver a modern, content-rich digital platform that caters to multiple stakeholder groups (educators, students, industry, and members). The goal was to improve member engagement, streamline resource access, and enhance content management. 

Business Objectives: 

• Improve themember experience, with ease of access to educational resources, conferences, and publications.
• Present the association as a thought-leader in the field of engineering education.
• Enable internal teams to manage and publish content with greater speed and autonomy.
• Enhancedigital responsiveness, mobileusabilityand accessibility for a global audience.
• Facilitate segmentation of content for various user types: students, faculty, industry, and members.

Key Features & Deliverables: 

• Modular page types in Kentico K12: Homepage,ResourceHub,ConferencePage,MemberPortal,PublicationDetail.
• Clear segmentation of content by audience (Educators, Students, Industry Professionals) with tailored navigation.
• Online calendar of events and conferences, with registration capabilities. (E.g., “Events & Meetings” section) 
• Resource-centrefor publications, proceedings, downloadable assets (e.g., conferences, journals).
• Responsive and mobile-first design to support global member access across devices.
• CMS workflows allow content teams to upload new publications, news items, and eventannouncements with minimal developer support.
• Analytics integration to track resource downloads, event registrations, and memberinteractions.

Challenges: 

• Servingdiverse audience segments(students, faculty, industry) with distinct needs and content types.
• Handling alarge volume of publications and resourceswhich require propercategorizationand discoverability.
• Achieving global reach and usability across regions with varying device types and network conditions.
• Ensuring editorial teamshavethe autonomy to publishtimelyupdates whilemaintainingbrand consistency and governance.

Solution Approach: 

• Leveraged KenticoXperience12 to define structured content types (PublicationPage,EventPage,MemberPage,AudienceLandingPage) and widgets (hero banners, featured event carousels, resource download lists).
• Designed the content tree to support shared global content plus region-specific overrides (ifrequired) forlocalization.
• Built a clean, audience-centric navigation model to allow each user to quickly find relevant sections (e.g., “For Students”,“For Educators”,and “For Industry”).
• Optimizedperformance via mobile-first templates,optimizedassets, lazy loading images, and a responsive grid.
• Enabled streamlined editorial workflows: content upload, tagging, scheduling, approval – allowing the internal team to rapidly publish news, events, resources.
• Embedded analytics to surface key metrics: downloads, event registrations, member engagement – supporting content strategy decisions.

Quantifiable Results: 

• ~30 %increase in visits to resource/publication pages.
• ~25 %reduction in time needed by content team to publish a new event or resource (from ~7 days to ~5 days).
• ~20 %improvement in mobile engagement metrics (lower bounce rate, longer sessions).
• Increase in member registrations for networking events and conferences.

Conclusion: 

The revamped digital platform for the Global Engineering Education Association, built on Kentico Xperience 12, transformed its online presence into an accessible, resource-rich, and member-centric website. It enabled the association to publish content more efficiently, serve distinct audience segments effectively, and strengthen its leadership position in engineering education.