A modern, accessible content platform built on Kentico Xperience 13 to improve readability, content discovery, and engagement for retirees and pre-retirees seeking trusted guidance.
A leading online publisher providing trusted guides, reviews, and resources for retirees and pre-retirees. To better serve an aging audience and growing content library, the organization modernized its digital platform using Kentico Xperience 13.
The goal was to create an accessible, mobile-friendly content hub that improves article discovery, supports editorial independence, and strengthens the brand’s authority in senior living, health, wealth, and lifestyle planning.
Deliver a comprehensive digital hub for retirement-related guidance and research
Improve editorial agility for non-technical content teams
Optimize mobile usability and readability for senior audiences
Strengthen trust through improved UX, accessibility, and site performance
Increase engagement with guides, reviews, and newsletter subscriptions
Modular Kentico Xperience 13 page templates:
Homepage
Guide Landing Pages
Review Detail Pages
Resource Hub Pages
Newsletter Signup Pages
Clearly segmented content pathways:
Senior Living
Health & Wellness
Wealth & Planning
Home & Safety
Mobile-first, responsive design optimized for readability
CMS workflows enabling editors to publish and manage guides, reviews, and resources
Metadata-driven filtering, tagging, and on-site search
Analytics integration to track engagement, sign-ups, and traffic behavior
Balancing guides, reviews, research, and news while keeping navigation intuitive and searchable.
Designing for readability, usability, and accessibility across devices and varying user needs.
Empowering content teams to update, tag, and refresh articles without developer support.
Maintaining fast load times and content clarity as traffic and content volume increased.
Defined structured content types (GuidePage, ReviewPage, ResourcePage) in Kentico
Built reusable widgets such as content cards, topic filters, hero banners, and CTAs
Designed clear user journeys from topic discovery to article engagement and newsletter signup
Applied mobile-first UX principles, optimized typography, and lazy-loaded media
Configured editorial workflows, taxonomy, and scheduling controls
Embedded analytics dashboards to support data-driven content decisions
30% increase in guide and review article engagement
25% faster content publishing cycles for editorial teams
20% improvement in mobile engagement metrics
Increased newsletter sign-ups and resource downloads
Improved SEO performance and page-load speed
The Retirement Living platform transformation delivered a modern, accessible, and scalable content hub tailored to senior audiences. Built on Kentico Xperience 13, the solution enhanced content discovery, empowered editorial teams, improved mobile usability, and reinforced the publisher’s position as a trusted authority in retirement planning and senior living.
