Redesigned a credit union’s digital platform using Kentico Xperience 13 to improve member engagement, mobile usability, and content agility driving a 20% rise in digital interaction and 35% faster content updates.
A member-focused credit union, undertook a full redesign and rebuild of its public website using Kentico Xperience 13. The goal was to create a streamlined, mobile-ready, and content-driven digital experience that serves a diverse member base including personal, youth, business, and community audiences.
The platform acts as a unified digital destination for banking services, educational resources, and member communications while enabling faster updates by internal teams.
Provide a single digital gateway for personal, business, youth, and community banking services.
Enable marketing teams to update offers, rates, and content quickly without developer dependency.
Improve mobile experience and increase engagement among younger audiences.
Strengthen brand trust and digital-first positioning.
Enhance analytics to track conversions, engagement, and support journeys.
Modular templates in Kentico Xperience 13:
Homepage
Youth Accounts Landing
Personal Banking Pages
Business Banking Pages
Community Impact Pages
Audience-based segmentation for Youth, Personal, Business, and Community members.
Mobile-first, responsive design optimized for performance.
CMS-driven publishing for promotions, articles, events, and rate updates.
Analytics integration to track applications, youth activations, and resource usage.
Serving multiple audience groups with distinct needs and navigation paths.
Maintaining consistent brand identity while enabling fast content changes.
Optimizing performance for high mobile usage.
Migrating legacy content and youth-specific pages without disruption.
Implemented Kentico Xperience 13 with structured content types and reusable widgets.
Designed navigation around audience segments instead of product-heavy menus.
Built a clean, modern UI emphasizing clarity, readability, and mobile usability.
Configured editorial workflows and trained marketing teams for independent publishing.
Established analytics dashboards to monitor user journeys and engagement metrics.
20% increase in overall digital engagement.
30% increase in visits to youth account pages.
35% faster content publishing for marketing updates.
20% improvement in mobile engagement metrics.
Increased conversion rates for online account applications.
The Kentico Xperience 13-based redesign empowered UNI Info to deliver a modern, segmented, and agile digital banking experience. The solution strengthened member engagement, accelerated content updates, improved mobile usability, and reinforced the credit union’s position as a digitally enabled, member-first financial institution.
