Revamped a global retail association’s digital platform using Kentico to enhance member engagement, streamline content publishing, and deliver a scalable, mobile-first experience resulting in a 35% rise in global engagement.
The Global Retail Association (GRA), representing retailers and fuel operators worldwide, undertook a complete redesign and modernization of its digital platform using Kentico Xperience. The objective was to create a unified, scalable, and member-centric digital hub supporting engagement, advocacy, research dissemination, and industry events for a global audience.
The new platform connects members, suppliers, policymakers, and media partners through a modern, accessible, and performance-driven web experience.
Increase member engagement through personalized and self-service digital tools.
Position GRA as a thought leader through data-driven insights and research.
Promote global events, training programs, and advocacy initiatives.
Simplify content creation and publishing for internal teams.
Improve performance, accessibility, and mobile responsiveness across devices.
Simplified Information Architecture with clear navigation for multiple audiences.
Membership Portal featuring secure login, renewals, and benefit management.
Research & Insights Hub for reports, dashboards, and industry analysis.
Events & Education Section with calendars, registrations, and webinars.
Advocacy Pages highlighting issues, resources, and action tools.
Dynamic Content Modules for news, articles, podcasts, and updates.
Responsive, Accessible Design aligned with WCAG 2.1 standards.
Analytics Integration for tracking engagement and content performance.
Managing large volumes of diverse content while maintaining usability.
Serving multiple audience segments with tailored experiences.
Balancing editorial flexibility with consistent branding and design.
Ensuring strong mobile performance and accessibility compliance.
Implemented Kentico Xperience with structured content types and reusable widgets.
Designed a mobile-first, modular UI to enhance usability and speed.
Enabled editors to publish reports, events, and advocacy content independently.
Applied content tagging, caching, and SEO optimization for discoverability.
Integrated analytics to monitor member engagement and performance metrics.
35% increase in global member engagement.
30% improvement in content publishing efficiency.
25% boost in event registrations.
20% reduction in mobile bounce rate and improved site performance.
The modernized Global Retail Association website evolved into a high-performing, content-rich, and member-focused digital ecosystem. Built on Kentico, the platform strengthened global engagement, streamlined internal workflows, and reinforced GRA’s leadership within the retail and fuel industry.
