Revamped a global flooring solutions brand’s website using Kentico Xperience 13 to deliver a high-impact, multi-region, design-driven platform boosting product inquiries by 30% and streamlining editorial workflows.
A global leader in commercial flooring solutions, redesigned and rebuilt its corporate and product website using Kentico Xperience 13. The platform highlights product collections, project case-studies, and sustainability initiatives while providing a modern, immersive user experience.
The website serves architects, designers, and facility specifiers across multiple regions, enabling easy product discovery and improving lead generation.
Increase lead generation via product showcases and project stories.
Position Shawcontract as a leader in sustainability, design innovation, and material science.
Enable global editorial teams to manage content and assets efficiently.
Improve site performance, mobile responsiveness, and accessibility.
Provide editorial control for frequent updates without heavy IT involvement.
Modular page templates in Kentico Xperience 13: Homepage, Collection Pages, Project Case-Studies, Region Landing Pages, Product Detail Pages.
Hero collections showcase (e.g., “Grounded Spaces”, “Art + Science”) to highlight design innovation.
Project case-study section featuring real-world global installations.
Sustainability-focused content including Material Health, Circular Economy, Carbon Impact.
Regional site architecture for APAC, EMEA, and Americas supporting localized content.
Fully responsive, mobile-first design optimized for performance.
Editor dashboard for uploading collections, project stories, PDFs, and images.
Search and filtering for specifiers by collection, application, or sustainability attribute.
Analytics integration to monitor page views, engagement, and conversions.
Large, complex global product portfolio with multiple collections and assets.
Multi-region website architecture with language and compliance requirements.
Ensuring editors can easily publish frequent updates without IT dependency.
Balancing visually-driven design with performance, accessibility, and speed.
Keeping sustainability content and project stories current.
Leveraged Kentico Xperience 13 with structured page types and reusable components.
Built global content tree with regional child nodes for localized content.
Implemented responsive grids, lazy loading, and optimized media for performance.
Developed editorial workflows for asset management, tagging, and approvals.
Integrated faceted search and taxonomy for product discovery.
Embedded analytics for data-driven insights and conversion tracking.
Applied accessibility best practices (alt tags, contrast, keyboard navigation).
40% increase in traffic to product collection pages.
30% faster publishing of new product collections (from ~10 to ~7 days).
25% increase in conversion for “Request a Sample” or “Find a Specifier” forms.
Improved mobile performance: page load under 3 seconds, 20% reduction in mobile bounce rate.
The Shawcontract website, built on Kentico Xperience 13, transformed the brand’s digital presence into a globally relevant, design-forward platform. The redesign improved editorial efficiency, lead generation, and mobile performance while reinforcing Shawcontract’s positioning as a sustainable commercial flooring innovator.
