An international membership organization dedicated to advancing engineering and technology education. The project involved redeveloping its website using Kentico Xperience 12 to deliver a modern, content-rich digital platform that caters to multiple stakeholder groups (educators, students, industry, and members). The goal was to improve member engagement, streamline resource access, and enhance content management.
Business Objectives:
- Improve themember experience, with ease of access to educational resources, conferences, and publications.
- Present the association as a thought-leader in the field of engineering education.
- Enable internal teams to manage and publish content with greater speed and autonomy.
- Enhancedigital responsiveness, mobileusabilityand accessibility for a global audience.
- Facilitate segmentation of content for various user types: students, faculty, industry, and members.
Key Features & Deliverables:
- Modular page types in Kentico K12: Homepage,ResourceHub,ConferencePage,MemberPortal,PublicationDetail.
- Clear segmentation of content by audience (Educators, Students, Industry Professionals) with tailored navigation.
- Online calendar of events and conferences, with registration capabilities. (E.g., “Events & Meetings” section)
- Resource-centrefor publications, proceedings, downloadable assets (e.g., conferences, journals).
- Responsive and mobile-first design to support global member access across devices.
- CMS workflows allow content teams to upload new publications, news items, and eventannouncements with minimal developer support.
- Analytics integration to track resource downloads, event registrations, and memberinteractions.
Challenges:
- Servingdiverse audience segments(students, faculty, industry) with distinct needs and content types.
- Handling alarge volume of publications and resourceswhich require propercategorizationand discoverability.
- Achieving global reach and usability across regions with varying device types and network conditions.
- Ensuring editorial teamshavethe autonomy to publishtimelyupdates whilemaintainingbrand consistency and governance.
Solution Approach:
- Leveraged KenticoXperience12 to define structured content types (PublicationPage,EventPage,MemberPage,AudienceLandingPage) and widgets (hero banners, featured event carousels, resource download lists).
- Designed the content tree to support shared global content plus region-specific overrides (ifrequired) forlocalization.
- Built a clean, audience-centric navigation model to allow each user to quickly find relevant sections (e.g., “For Students”,“For Educators”,and “For Industry”).
- Optimizedperformance via mobile-first templates,optimizedassets, lazy loading images, and a responsive grid.
- Enabled streamlined editorial workflows: content upload, tagging, scheduling, approval – allowing the internal team to rapidly publish news, events, resources.
- Embedded analytics to surface key metrics: downloads, event registrations, member engagement – supporting content strategy decisions.
Quantifiable Results:
- ~30 %increase in visits to resource/publication pages.
- ~25 %reduction in time needed by content team to publish a new event or resource (from ~7 days to ~5 days).
- ~20 %improvement in mobile engagement metrics (lower bounce rate, longer sessions).
- Increase in member registrations for networking events and conferences.
Conclusion:
The revamped digital platform for the Global Engineering Education Association, built on Kentico Xperience 12, transformed its online presence into an accessible, resource-rich, and member-centric website. It enabled the association to publish content more efficiently, serve distinct audience segments effectively, and strengthen its leadership position in engineering education.
