A vibrant, mobile-first e-commerce experience built on Kentico Xperience 13, transforming a cultural retailer’s online storefront to seamlessly blend books, gifts, and community-driven content while boosting sales and conversions.
A leading specialty book and cultural retailer, set out to modernize its digital storefront while preserving the brand’s rich in-store cultural identity. The objective was to create an immersive online shopping experience that combines commerce, storytelling, and community while making it easier for marketing and editorial teams to manage promotions, events, and content.
The solution was delivered using Kentico Xperience 13, enabling a flexible, scalable, and visually engaging platform that reflects the retailer’s cultural mission across devices.
Showcase a diverse catalog of books, gifts, games, and cultural products
Improve online sales performance and reduce friction in the shopping journey
Empower marketing teams to manage promotions, collections, and events via CMS
Deliver a responsive, accessible, and inclusive experience across devices
Maintain brand consistency between physical stores and the digital experience
Modular Kentico Xperience 13 page templates:
Homepage
Category Landing Pages
Product Detail Pages
Cultural Events Pages
Blog & Community Story Pages
Lifestyle-driven, culture-focused visual design and hero imagery
Structured content sections for collections, bestsellers, gifts, kids, and events
Mobile-first responsive design for browsing and purchasing on all devices
CMS workflows allowing non-technical teams to manage promotions and events
Analytics integration to track conversions, campaigns, and user engagement
Bringing the warmth and storytelling of the in-store experience into a clear and effective online shopping journey.
Balancing a broad product range with frequently changing promotions while keeping navigation intuitive.
Allowing marketing and editorial teams to publish updates, events, and community stories independently.
Ensuring fast load times, strong mobile usability, and accessibility for a wide and diverse audience.
Implemented Kentico Xperience 13 with structured content types and reusable widgets
Designed an audience-centric homepage highlighting collections, events, and stories
Built responsive, performance-optimized templates with lazy-loaded media
Configured editorial workflows with scheduling and approval controls
Embedded analytics dashboards to monitor product performance and campaign impact
28% increase in online sales
25% improvement in mobile conversion rates
25% faster publishing cycles for promotions and campaigns
Increased engagement with cultural and community-driven content
Improved visibility and performance of featured product collections
The digital transformation of Renaud Bray’s online storefront successfully merged culture and commerce into a seamless, high-performing experience. Built on Kentico Xperience 13, the platform empowers internal teams, enhances mobile shopping, and strengthens the retailer’s mission of connecting books, culture, and community in the digital space.
