A modern, mobile-first Kentico Xperience 13 website for an animal feed manufacturer, designed to improve product visibility, streamline content publishing, and support farmers and nutrition specialists with rich, accessible resources.
A UK-based specialist in animal feed, feed additives, nutrition services, and farm advisory solutions, required a complete digital overhaul to better showcase its products, sustainability initiatives, and technical expertise.
The project focused on delivering a modern, content-rich platform built on Kentico Xperience 13 that supports efficient content management, enhanced product discovery, and strong mobile usability for users accessing the site from farms and field locations.
Strengthen online positioning as a trusted leader in livestock nutrition and feed manufacturing
Improve editorial agility for marketing and technical teams
Simplify product discovery and access to nutrition resources
Optimize mobile experience for field-based users
Reinforce the brand’s expert-driven and service-oriented identity
Kentico Xperience 13–based modular page templates
Homepage
Product Category & Product Detail Pages
Nutrition Services Pages
News & Resources Pages
Structured content segmentation: Products, Nutrition & Technology, News, About Us
Responsive, mobile-first UI optimized for farm and field environments
CMS workflows enabling non-technical users to publish and manage content
Downloadable product datasheets and technical documentation
Analytics integration to track product visibility, engagement, and lead enquiries
Managing diverse feed products and blends while maintaining clear navigation and usability.
Allowing marketing and technical teams to update product specifications and resources without developer support.
Ensuring fast load times and readability in rural or low-connectivity environments.
Presenting complex nutritional data in a way that is understandable for farmers and advisors.
Built structured content types in Kentico (Product, Service, News, Resource)
Created reusable widgets such as product grids, hero banners, feature cards, and CTAs
Designed a clean, agriculture-focused UI with strong visuals and clear navigation
Implemented mobile-first layouts, image optimization, and lazy loading
Configured editorial workflows with scheduling, approvals, and versioning
Embedded analytics dashboards to monitor content and product engagement
30% increase in product category and detail page visibility
25% faster content publishing cycles for editorial teams
20% improvement in mobile engagement metrics
Increased newsletter and email sign-ups driven by richer content engagement
Stronger brand perception as a modern, expert-led agricultural solutions provider
The KW Feeds digital transformation successfully modernized the brand’s online presence, delivering a user-friendly, mobile-optimized, and content-driven platform. Built on Kentico Xperience 13, the solution improved product discoverability, empowered internal teams, and reinforced the company’s leadership in animal nutrition and feed manufacturing.
