CMS Vs DXP: Comparing The Power Of Modern Digital Experience

 FEB 02, 2022 

Category: CMS

The numerous systems in this environment can be consolidated with the aid of solutions like a digital experience platform (DXP) and a content management system (CMS).

CMS vs DXP: Comparing the Power of Modern Digital Experience  

Recent advancements in digital content and customer experience have increased the capabilities and complexity of the marketing technology (MarTech) stack. The numerous systems in this environment can be consolidated with the aid of solutions like a digital experience platform (DXP) and a content management system (CMS), making marketing simpler while enabling businesses to deliver content to the appropriate customer touchpoints throughout the buyer's journey.

But with so many options available, figuring out what you need might be difficult. For example, what is the difference between a DXP and a CMS? Which choice is ideal for your company?

Curious about how CMSs and DXPs have changed through time and how they compare today for delivering the modern, multi-channel digital experiences your customers and workers crave? Continue reading to find out more!

Does a Great Digital Experience Give a Competitive Advantage? The Numbers say it all

In the modern digital era, providing excellent digital experiences has grown to be a significant competitive advantage. According to research from PwC, 86% of consumers are willing to spend extra for a superior customer experience. It's important to remember that simplicity and speed are key: According to 83% of survey participants from 2021 research, the most crucial aspect of a good digital experience is simply being able to "quickly complete what I came to do.

Digital experience also means trust in an age where online expectations are at an all-time high. According to a 2021 study, 65% of customers will have less trust in a company after having an issue with a website or mobile app. In the end, this might also be detrimental to patron connections and loyalty.


Legacy CMS and modern DXP solutions differ significantly, even though they share some fundamental features. These variations fall into the following categories:

1. Platform Architecture 

The standard CMS software solution is monolithic, consisting of a single platform with all the functionality. They often come with limited integration capabilities and are offered as single-vendor solutions. A closed, isolated solution is the end outcome.

However, a headless CMS is an improvement in this sense because it keeps the content delivery application while removing the front end. This can be integrated with several application programming interfaces (APIs), which are pieces of code that let the headless CMS function on various hardware and operating systems.

A modern DXP maintains the adaptability and flexibility of a headless CMS, in striking contrast to legacy CMSs. It's uncommon, if not impossible, to find a standalone, single-vendor DXP solution. DXPs are instead offered as platforms that include foundational elements and integration possibilities.

2. Scope 

When compared to even the most basic DXP implementation, the breadth of any legacy CMS is incredibly constrained. The former is mostly concerned with building websites and overseeing the material that companies desire to make visible on those sites.

A DXP, on the other hand, is a radically open platform with space for multi-channel or Omni channel support, API connectors, a wide range of personalization options, and a strong emphasis on creating a seamless customer experience. It contains several more capabilities in addition to the CMS's main functionality.

3. Deployment 

CMS and DXP are equivalent in this regard, as both offer on-premise and cloud-based platform options. In terms of CMS, Wix is a cloud-based alternative, while Drupal and Joomla allow on-premise implementation. In the case of DXP, Liferay provides cloud-based solutions while Magnolia DXP is an illustration of an on-premise solution.

Final Words

Any organization must make a critical decision with many implications when switching from a classic CMS to a DXP platform. However, it's a choice that will put your business on a route toward complete digital transformation, which should be viewed favourably.

With the added capacity to scale on demand, DXPs can greatly boost a company's marketing, customer service, sales, and staff engagement KPIs.

A decision should only be taken following a thorough examination of your enterprise's capabilities and an investigation of its level of readiness for this kind of digital transformation, as with any big endeavour. Given the extensive selection of DXP legacy categories and customization possibilities available, a thorough evaluation of your company's specific requirements is important.

  • CMS
  • DXP
  • Kentico

Contact Us

Need An Expert Consultation? Drop us some details here!

Engage with Us to Discuss the Project Requirements

Get our guidence by following these 3 simple steps-

  • Create a Proposal

    Request to create a concise plan defining project details, approaches, and cost estimation.
  • Requirement Discussion

    Share your unique ideas, objectives, and project needs with our consultants and experts.
  • Initiate the Project

    Initiate the execution of all the proposed activities to make the project a big success!

Get a free consultation of

30 minutes with us


Neha Sharma

Business Analyst

mobile +91 7792846419

Share your project details with us, and we will provide you with a detailed proposal shortly.

  • Head Office

1st Floor, Opp. Metro Pillar No. 97,
New Sanganer Road,
Jaipur - 302019 Rajasthan, India.

Contact: +91 9680599916


3101 N. Central Ave,
STE 183#3541, Phoenix, Arizona

Contact: +1 (602) 403-9958


26 Finch Crescent, London ON
N6E 2E5, Canada

Contact: +1 (647) 862-2190


Plaza 33, No.1, Jalan Kemajuan,
Seksyen 13, 46200,
Petaling Jaya, Selangor, Malaysia

Contact: +601 153773751