Feb 02, 2022
CMS vs DXP: Comparing the Power of Modern Digital Experience
The numerous systems in this environment can be consolidated with the aid of solutions like a digital experience platform (DXP) and a content management system (CMS).CMS vs DXP: Comparing the Power of Modern Digital Experience
Recent advancements in digital content and customer experience have increased the capabilities and complexity of the marketing technology (MarTech) stack. The numerous systems in this environment can be consolidated with the aid of solutions like a digital experience platform (DXP) and a content management system (CMS), making marketing simpler while enabling businesses to deliver content to the appropriate customer touchpoints throughout the buyer's journey.
But with so many options available, figuring out what you need might be difficult. For example, what is the difference between a DXP and a CMS? Which choice is ideal for your company?
Curious about how CMSs and DXPs have changed through time and how they compare today for delivering the modern, multi-channel digital experiences your customers and workers crave? Continue reading to find out more!
Does a Great Digital Experience Give a Competitive Advantage? The Numbers say it all
In the modern digital era, providing excellent digital experiences has grown to be a significant competitive advantage.
According to research from PwC, 86% of consumers are willing to spend extra for a superior customer experience. It's important to remember that simplicity and speed are key: According to 83% of survey participants from 2021 research, the most crucial aspect of a good digital experience is simply being able to "quickly complete what I came to do."
Digital experience also means trust in an age where online expectations are at an all-time high. According to a 2021 study, 65% of customers will have less trust in a company after having an issue with a website or mobile app. In the end, this might also be detrimental to patron connections and loyalty.
CMS vs DXP
Legacy CMS and modern DXP solutions differ significantly, even though they share some fundamental features. These variations fall into the following categories:
1. Platform Architecture
The standard CMS software solution is monolithic, consisting of a single platform with all the functionality. They often come with limited integration capabilities and are offered as single-vendor solutions. A closed, isolated solution is the end outcome.
However, a headless CMS is an improvement in this sense because it keeps the content delivery application while removing the front end. This can be integrated with several application programming interfaces (APIs), which are pieces of code that let the headless CMS function on various hardware and operating systems.
A modern DXP maintains the adaptability and flexibility of a headless CMS, in striking contrast to legacy CMSs. It's uncommon, if not impossible, to find a standalone, single-vendor DXP solution. DXPs are instead offered as platforms that include foundational elements and integration possibilities.
When compared to even the most basic DXP implementation, the breadth of any legacy CMS is incredibly constrained. The former is mostly concerned with building websites and overseeing the material that companies desire to make visible on those sites.
A DXP, on the other hand, is a radically open platform with space for multi-channel or Omni channel support, API connectors, a wide range of personalization options, and a strong emphasis on creating a seamless customer experience. It contains several more capabilities in addition to the CMS's main functionality.
CMS and DXP are equivalent in this regard, as both offer on-premise and cloud-based platform options. In terms of CMS, Wix is a cloud-based alternative, while Drupal and Joomla allow on-premise implementation. In the case of DXP, Liferay provides cloud-based solutions while Magnolia DXP is an illustration of an on-premise solution.
Any organization must make a critical decision with many implications when switching from a classic CMS to a DXP platform. However, it's a choice that will put your business on a route toward complete digital transformation, which should be viewed favourably.
With the added capacity to scale on demand, DXPs can greatly boost a company's marketing, customer service, sales, and staff engagement KPIs.
A decision should only be taken following a thorough examination of your enterprise's capabilities and an investigation of its level of readiness for this kind of digital transformation, as with any big endeavour. Given the extensive selection of DXP legacy categories and customization possibilities available, a thorough evaluation of your company's specific requirements is important.