Reimagining Public Engagement: A Modern Digital Gateway for Community Recreation

Project Overview

UAEP, a prominent urban park located in a capital city region, undertook a digital transformation of its public website using Kentico Xperience 12 (K12). The initiative aimed to modernize the park’s online presence, improve visitor engagement, simplify access to events and bookings, and enable park administrators to manage content efficiently.

The redesigned platform serves as a central digital gateway for visitors to explore attractions, discover events, and plan their visit seamlessly across devices.

Business Objectives

• Provide visitors with easy access to park information, events, and bookings.

• Visually showcase the park’s diverse attractions and facilities.

• Enable non-technical staff to manage events, seasonal content, and updates.

• Optimize mobile performance for tourists and on-the-go visitors.

• Support promotional campaigns for festivals, workshops, and family activities.

Key Features & Deliverables

• Modular templates in Kentico Xperience 12:

  • Homepage

  • Events Landing Page

  • “What to Do” Attractions Page

  • Booking & Ticketing Page

  • Visit Information & Contact Page

• Dynamic real-time events calendar with seasonal programming.

• Mobile-first, responsive design with clear CTAs (Book Tickets, View Events, Plan Visit).

• Rich multimedia content including large hero visuals and interactive galleries.

• CMS-driven workflows for publishing events, banners, galleries, and notices.

• Analytics integration to track event views, bookings, and device usage.

Challenges

• Unifying diverse attractions under one coherent digital experience.

• Ensuring strong mobile performance for visitors on the move.

• Enabling frequent seasonal updates without developer involvement.

• Presenting booking information clearly while maintaining a friendly, community tone.

Solution Approach

• Implemented structured content types (EventPage, AttractionPage, BookingPage, GalleryPage) in Kentico.

• Designed a progressive user journey from discovery to booking.

• Applied mobile-first layouts, lazy-loaded images, and performance optimization.

• Trained park content managers to independently manage events and seasonal updates.

• Implemented SEO fundamentals to improve visibility for tourists and local audiences.

Results

• 25% increase in views of the “Upcoming Events” page.

• 20% improvement in mobile session duration.

• 30% faster content update cycles for seasonal and event pages.

• 15–20% increase in online ticket and booking conversions.

Conclusion

The Kentico Xperience 12-powered platform enabled UAEP to deliver a modern, accessible, and engaging digital experience for the community. Visitors now discover events and book activities with ease, while park administrators benefit from faster content updates and improved digital reach—supporting the park’s mission of inclusive, community-focused recreation.