16+ Digital Experience Platforms

JUL 05, 2024 | 15 Mins Read

Digital Experience Platforms are all the rage!

Are you looking for the perfect DXP for your business? Well, we have got you covered. Here’s a list of best digital experience platforms for you.

Therefore, without further ado, let’s get right into it:

1. Kentico Xperience (formerly Kentico Kontent)

Kentico Development is spreading like wildfire in DXP market.

But why?

Kentico Xperience (formerly Kentico Kontent) is a powerful contender in the DXP market, offering a unique blend of a hybrid headless CMS with traditional content management and exceptional digital marketing capabilities.

This hybrid approach gives businesses the flexibility to choose a headless architecture for front-end development while still benefiting from a user-friendly interface for content creation and management on the back-end.

Kentico Xperience caters to businesses of all sizes, from established enterprises to growing startups, and boasts a strong focus on scalability and security.

  • Features

    • Hybrid headless CMS architecture
    • Drag-and-drop content editing interface
    • Omnichannel marketing tools
    • Personalization engine
    • E-commerce integration capabilities
    • Marketing automation functionalities
    • Robust security features

  • Pricing Flexible pricing plans to suit various business needs

  • G2 Rating 4.6 out of 5 stars

2. Bloomreach Commerce Experience Cloud

Let us introduce you to our second pick on the best digital experience platforms.

Bloomreach Commerce Experience Cloud is a powerful DXP platform specifically designed for e-commerce businesses.

Bloomreach integrates seamlessly with other leading e-commerce platforms, including Magento, Shopify, and WooCommerce. And provides a comprehensive suite of features to manage product information, orders, promotions, and customer relationships.

Bloomreach's focus on personalization and omnichannel experiences makes it a great choice for businesses that want to provide a seamless and consistent customer experience across all touchpoints.

  • Features

    • Headless CMS architecture
    • Drag-and-drop content editing interface
    • Advanced analytics and reporting
    • Omnichannel marketing tools
    • Customer journey mapping functionalities
    • Strong security features

  • Pricing Custom quote required

  • G2 Rating 4.7 out of 5 stars

3. Yext

Yext  is a DXP platform that focuses on intelligent content management.

Yext's semantic search technology allows businesses to easily find and retrieve content from a variety of sources, including websites, blogs, social media, and directories. 

This makes it easy for businesses to create and manage content that is relevant to their target audience and that can be used to improve their search engine ranking (SEO). 

And that’s what makes it one of the best on the list of top DXPs.

  • Features

    • Semantic search technology
    • Content personalization
    • Social media integration
    • SEO optimization
    • Data analytics and reporting

  • Pricing Custom quote required

  • G2 Rating 4.5 out of 5 stars

4. Acquia Digital Experience Platform

Acquia Digital Experience Platform (DXP) is a powerful and flexible DXP platform that is suitable for businesses of all sizes.

So, what makes it stand out of other top digital experience platforms?

Acquia DXP integrates seamlessly with other Acquia products, including Drupal and Episerver, and provides a wide range of features to manage content, commerce, marketing automation, and customer relationships.

Moreover, this DXP is also known for its scalability and security, which makes it a good choice for businesses that are growing rapidly or that have a large number of users.

  • Features

    • Content management system
    • Ecommerce platform
    • Marketing automation tools
    • Customer relationship management (CRM) functionalities
    • Search engine optimization (SEO)
    • Internationalization and localization capabilities

  • Pricing Custom quote required

  • G2 Rating 4.6 out of 5 stars

5. Sitefinity by Progress

Sitefinity by Progress is a user-friendly DXP platform that is known for its drag-and-drop interface and ease of use.

As one of the best DXPs on the list, it caters well to mid-sized businesses and offers a good balance of features and affordability. 

Sitefinity provides a robust content management system (CMS), marketing automation tools, and e-commerce functionalities.

 Thus, making it a well-rounded solution for businesses looking to manage their digital presence in one place.

  • Features

    • Drag-and-drop content editing interface
    • WYSIWYG editor
    • Omnichannel marketing tools
    • Ecommerce platform with built-in shopping cart
    • SEO optimization functionalities
    • Personalization engine

  • Pricing: Tiered pricing plans (typically starts in the low four figures per year)

  • G2 Rating: 4.2 out of 5 stars

6. Crownpeak CMS

Crownpeak CMS stands out in the DXP market with its laser focus on digital experience optimization (DXO).

This cloud-based platform empowers businesses to elevate their websites and digital campaigns through a comprehensive suite of DXO tools. 

Crownpeak boasts functionalities for A/B testing, personalization, and content optimization, allowing you to experiment, refine, and ultimately deliver superior customer experiences across all touchpoints.

Again, being a top DXP platform, Crownpeak integrates seamlessly with various marketing automation tools, and its inclusion of machine learning capabilities further enhances its ability to personalize content and optimize delivery based on user behavior and preferences.

  • Features

    • Easy deployment and scalability
    • Content management system
    • Digital experience optimization (DXO) tools
    • A/B testing functionalities
    • Personalization engine
    • Marketing automation tools integration
    • Machine learning capabilities

  • Pricing: Custom quote required (typically starts in the mid-four figures per year)

  • G2 Rating: 4.2 out of 5 stars

7. Tridion by RWS

Tridion by RWS is a mature DXP platform ideally suited for large enterprises with intricate content management requirements.

What makes it among best DXPs is, it offers a robust set of features that cater to complex content needs, including comprehensive content management functionalities, workflow management tools, and digital asset management (DAM) capabilities.

Tridion is renowned for its exceptional scalability and robust security features, making it a strong choice for businesses that manage a vast volume of content and require a secure platform.

  • Features

    • Content management system
    • Workflow management functionalities
    • Digital asset management (DAM) capabilities
    • Version control to track changes
    • Multi-language support
    • Scalable and secure platform

  • Pricing: Custom quote required (typically starts in the high four figures per year)

  • G2 Rating: 4.1 out of 5 stars


For businesses seeking a flexible and developer-friendly solution for content management, emerges as a compelling option.

As one of the best examples of headless CMS development, this platform provides a powerful API that empowers developers to seamlessly integrate content with any front-end framework, offering maximum flexibility and customization.'s focus on structured content management ensures data organization and efficient retrieval, making it ideal for managing complex content structures.

Moreover, is a well-suited solution for businesses that require a scalable and headless CMS platform to manage their content and deliver exceptional digital experiences.

  • Features

    • Headless CMS architecture
    • Structured content management
    • Powerful API
    • Flexible data modeling
    • Front-end frameworks integrations

  • Pricing: Tiered pricing plans (typically starts in the low four figures per year)

  • G2 Rating: 4.6 out of 5 stars

9. Experro Platform

Here, we have yet another remarkable top digital experience platform, Experro Platform.

It is a DXP solution specifically designed to cater to the needs of B2B companies.

This platform goes beyond basic content management and offers a comprehensive suite of features to streamline B2B marketing and sales processes.

As one would expect from one of the leading DXP platforms, Experro empowers B2B businesses to create high-quality content that resonates with their target audience, nurture leads effectively, and close deals more efficiently.

  • Features

    • Content management system
    • Marketing automation tools
    • Sales enablement functionalities
    • Account-based marketing (ABM) capabilities
    • Lead scoring and nurturing tools
    • CRM systems integrations

  • Pricing: Custom quote required (typically starts in the mid-four figures per year)

  • G2 Rating: 4.4 out of 5 stars

10. stands out as a structured content management system (CMS), ideal for businesses that require a flexible and scalable solution for managing complex content structures.

It allows you to define your content models with a high degree of flexibility, ensuring your data is organized in a way that facilitates efficient retrieval and utilization.

This platform boasts a powerful GraphQL API, empowering developers to seamlessly integrate with any front-end framework, offering maximum development flexibility.

  • Features

    • Headless CMS architecture
    • Structured content management
    • Powerful GraphQL API
    • Flexible data modeling
    • Front-end frameworks integrations

  • Pricing: Tiered pricing plans (typically starts in the low four figures per year)

  • G2 Rating: 4.7 out of 5 stars

11. Jahia Digital Experience Platform (DXP)

Jahia DXP offers a cloud-based solution for businesses seeking a robust and user-friendly platform to manage their digital experiences.

Jahia is renowned for its intuitive interface and ease of use, making it accessible even for users with limited technical expertise.

This platform provides a comprehensive suite of features for content management, commerce, and personalization, empowering businesses to create engaging content, deliver personalized experiences, and drive sales through their digital channels.

Plus, Jahia boasts strong omnichannel capabilities, ensuring consistent customer experiences across all digital touchpoints.

  • Features

    • Cloud-based platform
    • Content management system
    • Ecommerce functionalities
    • Personalization engine
    • Omnichannel content delivery
    • Marketing automation integrations
    • Strong security features

  • Pricing: Custom quote required (typically starts in the mid-four figures per year)

  • G2 Rating: 4.2 out of 5 stars

12. Optimizely Content Management System (CMS)

Optimizely CMS caters to businesses that prioritize data-driven decision making and continuous improvement in their digital experiences.

This platform goes beyond basic content management and offers a robust set of A/B testing functionalities.

A/B testing allows you to compare different versions of your content and landing pages to see which ones perform best with your target audience.

By leveraging A/B testing insights, Optimizely CMS empowers you to continuously optimize your content and website design for improved conversion rates and overall customer experience.

  • Features

    • Headless CMS architecture
    • A/B testing functionalities
    • Personalization engine
    • Omnichannel content delivery
    • Marketing automation tools integration

  • Pricing: Custom quote required (typically starts in the mid-four figures per year)

  • G2 Rating: 4.3 out of 5 stars

13. WordPress VIP

While we have all heard of Wordpress as one of the best CMS platforms, this one is a little different!

We are talking about a leading DXP, WordPress VIP.

This platform transcends the limitations of the popular WordPress content management system (CMS) by catering specifically to the needs of businesses with high-traffic websites.

This premium offering prioritizes exceptional security, unmatched performance, and robust scalability, ensuring your website can handle massive traffic volumes without compromising user experience.

  • Features

    • Regular security audits
    • High-performance infrastructure
    • Dedicated team of WordPress professionals
    • High Customization

  • Pricing: Custom quote required (typically starts in the five figures per year)

  • G2 Rating: 4.3 out of 5 stars

14. Liferay DXP

Liferay DXP is yet another top digital experience platform that is gaining popularity.

But why? Well, the answer is simple!

This platform stands out as a powerful open-source DXP platform, making it an attractive option for businesses seeking a cost-effective solution.

Liferay extends far beyond basic content management, offering a comprehensive suite of features that cater to diverse digital experience needs.

  • Features

    • Open-source platform
    • Content management system
    • Collaboration tools
    • Social networking functionalities
    • Portal development capabilities
    • Third-party applications integrations

  • Pricing: Free open-source version available, with paid enterprise support options

  • G2 Rating: 4.1 out of 5 stars

15. Magnolia DXP

If you know anything about top digital experience platforms, you have probably heard of Magnolia DXP.

This platform positions itself as a user-friendly and agile DXP platform.

It offers a robust content management system (CMS) designed for ease of use and caters to businesses that require a platform with a short learning curve.

But that’s not all, it offers a range of benefits, some of which are, as mentioned below.

  • Features

    • User-friendly interface
    • Powerful content management system
    • Omnichannel content delivery
    • Personalization engine
    • Marketing automation platform integration

  • Pricing: Custom quote required (typically starts in the mid-four figures per year)

  • G2 Rating: 4.2 out of 5 stars

16. SAP Fiori

At the end of this list of top digital experience platforms, we have SAP Fiori.

This is one of the best and it is a DXP solution designed specifically for businesses that utilize the SAP ERP (Enterprise Resource Planning) system.

SAP Fiori provides a modern and user-friendly interface for accessing and interacting with SAP applications.

  • Features

    • SAP ERP system integration
    • Modern and user-friendly interface
    • Role-based access control
    • Mobile applications for accessing SAP data
    • Integrations with various third-party applications to extend functionalities

  • Pricing: Typically included as part of an SAP ERP license agreement (pricing varies depending on specific SAP modules and user count)

  • G2 Rating: 4.0 out of 5 stars

How to Choose the Right DXP for Your Business?

Selecting the ideal DXP platform for your business requires careful consideration of your specific needs and goals. Here's a roadmap to guide you through the decision-making process:

  1. Define Your Digital Experience Vision

    Clearly articulate your vision for how you want customers to interact with your brand across various digital touchpoints.

    Do you prioritize seamless omnichannel commerce experiences, personalized content delivery, or a user-friendly self-service portal for your customers?

    Understanding your overarching goals will help narrow down your DXP options.

  2. Evaluate Your Current Digital Landscape

    Assess your existing technology stack, including your content management system (CMS), e-commerce platform, and marketing automation tools.

    Identify areas for improvement and consider how a DXP can integrate with your current systems to streamline workflows and maximize efficiency.

  3. Consider Your Technical Expertise

    Be honest about your in-house development resources and technical capabilities.

    If you have a large developer team, you might favor an open-source DXP platform like Liferay DXP that offers greater customization potential.

    However, if you lack extensive technical expertise, a user-friendly platform like Magnolia DXP or a premium solution like WordPress VIP with dedicated support might be a better fit.

  4. Scalability and Future Growth

    Don't just focus on your current needs.

    Consider your business's projected growth and ensure the DXP you choose can scale effectively to accommodate future demands.

    A scalable DXP platform will allow you to add new features, manage increasing traffic volumes, and support the evolving needs of your digital strategy.

  5. Security and Compliance

    Security is paramount, especially for businesses that handle sensitive customer data.

    Evaluate the DXP platform's security features, compliance certifications, and disaster recovery protocols.

    Ensure the platform adheres to relevant industry regulations to safeguard your data and maintain customer trust.

  6. Budgetary Considerations

    DXPs range in price from open-source, free-to-use models to premium solutions with significant annual fees.

    Determine your budget for a DXP platform and factor in the total cost of ownership, including potential implementation costs, ongoing maintenance fees, and additional support needs.

  7. Free Trials and Vendor Demos

    Take advantage of free trial periods offered by many DXP vendors.

    This allows you to test-drive the platform, assess its functionalities firsthand, and ensure it aligns with your team's workflow.

    In addition to this, vendor demos can provide valuable insights into the platform's capabilities and the level of support offered by the vendor.

By following these steps and carefully evaluating your specific requirements, you can make an informed decision and select the DXP platform that empowers you to deliver exceptional digital experiences and achieve your business objectives.

Conclusion: Embracing the DXP Advantage

In today's digital landscape, delivering exceptional and personalized customer experiences across all touchpoints is no longer a luxury, but a necessity.

Digital experience platforms (DXPs) empower businesses to achieve this objective by providing a comprehensive suite of tools for content management, e-commerce, personalization, and omnichannel delivery.

The DXP landscape offers a diverse range of solutions, each catering to specific needs and budgets.

Whether you require a user-friendly platform like Magnolia DXP, a feature-rich omnichannel commerce solution like Bloomreach Commerce Experience Cloud, or a tailored solution for your SAP ecosystem with SAP Fiori, there's a DXP platform that can unlock significant value for your organization.

Frequently Asked Questions

How can DXPs improve customer experiences?
DXPs help you tailor content, product recommendations, and interactions to each customer. This personalized approach fosters deeper engagement and satisfaction.
What are the advantages of using a DXP for my business?
DXPs streamline workflows, boost sales through personalization, and empower employees with user-friendly content management features, ultimately driving business growth.
Isn't a CMS (Content Management System) enough?
While a CMS focuses on content creation, a DXP offers a broader toolkit, including e-commerce, personalization, and marketing automation functionalities.
Is a DXP right for my business?
DXPs are ideal for businesses that want to create a holistic digital experience for their customers. If you're looking to personalize content, streamline marketing efforts, and improve customer journeys across all touchpoints, then a DXP can be a valuable investment.
Is a DXP a good fit for my small business?
DXPs can benefit businesses of all sizes. If you want to personalize your brand interactions and offer a seamless customer journey, a DXP can be a valuable asset.
What are the biggest challenges of implementing a DXP?
Integration with existing systems and change management within your team can be hurdles. Careful planning and training can help overcome these challenges.
How much does a DXP typically cost?
DXPs range from free open-source options to premium solutions with annual fees. Consider your budget and total cost of ownership, including implementation and support.
What should I look for when selecting a DXP?
Align your DXP choice with your digital goals, technical expertise, scalability needs, security requirements, and budget. Take advantage of free trials and demos to test the platform firsthand.
What are some of the implementation challenges associated with DXPs?
Here are some potential challenges to consider:
  • Integration complexity Integrating a DXP with existing systems can be complex and require technical expertise.
  • Change management Adopting a new DXP might require training for your team and overcoming potential resistance to change.
  • Cost considerations DXPs can range in price, so careful budgeting and planning are crucial.

About Author

Manthan Jangid is a distinguished Kentico Certified Developer at DotStark Technologies, showcasing formidable expertise in software engineering. With an extensive tenure of over 3 years specializing in Kentico CMS and a commendable track record spanning more than 4 years in the IT sector.

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